Data protection
Data protection declaration
Unless stated otherwise below, the provision of your personal data is neither legally nor contractually obligatory, nor required for conclusion of
a contract. You are not obliged to provide your data. Not providing it will have no consequences. This only applies as long as the processing
procedures below do not state otherwise.
“Personal data” is any information relating to an identified or identifiable natural person.
Server log files
You can use our websites without submitting personal data.
Every time our website is accessed, user data is transferred to us or our web hosts/IT service providers by your internet browser and stored in
server log files. This stored data includes for example the name of the site called up, date and time of the request, the IP address, amount of
data transferred and the provider making the request. The processing is carried out on the basis of Article 6(1) f) GDPR due to our legitimate
interests in ensuring the smooth operation of our website as well as improving our services.
Your data will be transferred to Canada, among other countries. Data transfers to Canada are subject to an adequacy decision by the EU
Commission.
Contact
Responsible person
Contact us at any time. The person responsible for data processing is: Joanna L, Ludwig-Erhardt-Str. 18, 20459 Hamburg Deutschland, +49
15754298605, support@diving-mask.com
Proactive contact of the customer by e-mail
If you make contact with us proactively via email, we shall collect your personal data (name, email address, message text) only to the extent
provided by you. The purpose of the data processing is to handle and respond to your contact request.
If the initial contact serves to implement pre-contractual measures (e.g. consultation in the case of purchase interest, order creation) or
concerns an agreement already concluded between you and us, this data processing takes place on the basis of Article 6(1)(b) GDPR.
If the initial contact occurs for other reasons, this data processing takes place on the basis of Article 6(1)(f) GDPR for the purposes of our
overriding, legitimate interest in handling and responding to your request. In this case, on grounds relating to your particular situation,
you have the right to object at any time to this processing of personal data concerning you and carried out on the basis of Article
6(1)(f) GDPR.
We will only use your email address to process your request. Your data will subsequently be deleted in compliance with statutory retention
periods, unless you have agreed to further processing and use.
Customer account Orders
Customer account
When you open a customer account, we will collect your personal data in the scope given there. The data processing is for the purpose of
improving your shopping experience and simplifying order processing. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR
with your consent. You can withdraw your consent at any time by contacting us without affecting the legality of the processing carried out with
your consent up to the withdrawal. Your customer account will then be deleted.
Collection, processing, and transfer of personal data in orders
When you submit an order we only collect and use your personal data insofar as this is necessary for the fulfilment and handling of your order
as well as processing of your queries. The provision of data is necessary for conclusion of a contract. Failure to provide it will prevent the
conclusion of any contract. The processing will occur on the basis of Article 6(1) b) GDPR and is required for the fulfilment of a contract with
you.
Your data is transferred here for example to the shipping companies and dropshipping providers, payment service providers, service providers
for handling the order and IT service providers that you have selected. We will comply strictly with legal requirements in every case. The scope
of data transmission is restricted to a minimum.
Your data will be transferred to Canada, among other countries. Data transfers to Canada are subject to an adequacy decision by the EU
Commission.
Advertising
Use of your personal data for the sending of postal advertising
We will use your personal data (name, address) that we have received in the process of the sale of goods or services to send you postal
advertising, unless you have objected to this use. The provision of these data is necessary for conclusion of an agreement. Failure to provide
it will prevent the conclusion of any agreement.
The processing will be carried out on the basis of Article 6(1)(f) GDPR for the purposes of our legitimate interest in direct advertising. You can
object to this use of your address information at any time by contacting us. You will find the contact details for exercising your right to
object in our imprint.
Use of your email address for mailing of direct marketing
We use your email address, which we obtained in the course of selling a good or service, for the electronic transmission of marketing for our
own goods or services which are similar to those you have already purchased from us, unless you have objected to this use. You must
provide your email address in order to conclude a contract. Failure to provide it will prevent the conclusion of any contract. The processing will
be carried out on the basis of art. 6 (1) lit. f GDPR due to our justified interest in direct marketing. You can object to this use of your email
address at any time by contacting us. You will find the contact details for exercising your right to object in our imprint. You can also
use the link provided in the marketing email. This will not involve any costs other than transmission costs at basic tariffs.
Use of CleverReach
We use the service of CleverReach GmbH & Co. KG (Schafjückenweg 2, 26180 Rastede; "CleverReach") within the scope of order
processing.
We pass on the information provided by you during the newsletter registration (e-mail address, first and last name, if applicable) to
CleverReach. The data processing serves the purpose of sending the newsletter and its statistical evaluation.
In order to evaluate newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This enables us
to determine whether you have opened the newsletter and whether you have clicked any integrated links. Conversion tracking enables us to
analyse whether, for example, a purchase has been made after clicking a link in the newsletter or you have registered on our website. Within
this context, we collect your personal data such as IP address, browser type and device as well as the time. A usage profile can be generated
from this data under a pseudonym. The data collected will not be used to identify you personally. The collected data is only used for statistical
analysis to improve newsletter campaigns.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in a targeted, effective
advertising and user-friendly newsletter system. On grounds relating to your particular situation, you have the right to object at any
time to this processing of personal data concerning you.
You can find more information and the Cleverreach privacy policy at: https://www.cleverreach.com/dede/
datenschutz/ and https://www.cleverreach.com/de-de/newsletter-tool/newsletter-reporting/.
Use of Brevo (formerly Sendinblue)
We use the service of Sendinblue GmbH (Köpenicker Straße 126, 10179 Berlin; "Brevo") for the newsletter dispatch within the scope of order
processing.
We pass on the information you provide when registering for the newsletter (e-mail address, first and last name, if applicable) to Brevo. The
data processing serves the purpose of sending the newsletter and its statistical evaluation.
In order to evaluate newsletter campaigns, the sent e-mail newsletters contain a 1x1 pixel graphic (tracking pixel) and/or a tracking link. This
enables us to determine whether you have opened the newsletter and whether you have clicked any integrated links. Within this context, your
personal data such as IP address, browser type and device as well as the time of opening may also be collected. From this data, user profiles
can be created under a pseudonym. The data collected will not be used to identify you personally. The collected data is only used for
statistical analysis to improve newsletter campaigns.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in a targeted, effective
advertising and user-friendly newsletter system. On grounds relating to your particular situation, you have the right to object at any time to this
processing of personal data concerning you.
You can find more information and Brevo's privacy policy at: https://www.brevo.com/de/legal/privacypolicy/.
Use of rapidmail
We use the service of rapidmail GmbH (Wentzingerstraße 21, 79106 Freiburg im Breisgau; "rapidmail") for newsletter dispatch within the
framework of order processing.
We pass on the information provided by you during the newsletter registration (e-mail address, first and last name, if applicable) to rapidmail.
The data processing serves the purpose of sending the newsletter and its statistical evaluation.
In order to evaluate newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This enables us
to determine whether you have opened the newsletter and whether you have clicked any integrated links. Within this context, we collect your
personal data such as IP address, browser type and device as well as the time. A usage profile can be generated from this data under a
pseudonym. The data collected will not be used to identify you personally. The collected data is only used for statistical analysis to improve
newsletter campaigns.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in a targeted, effective
advertising and user-friendly newsletter system. On grounds relating to your particular situation, you have the right to object at any
time to this processing of personal data concerning you.
Further information and rapidMail's privacy policy can be found at: https://www.rapidmail.de/datenschutz and
https://www.rapidmail.de/hilfe/kategorie/statistiken.
Use of MailPoet
We use the service of Aut O'Mattic A8C Ireland Ltd (Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; "MailPoet") for the
newsletter dispatch within the scope of an order processing.
We pass on the information provided by you during the newsletter registration (e-mail address, first and last name, if applicable) to rapidmail.
The data processing serves the purpose of sending the newsletter and its statistical evaluation.
In order to evaluate newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This enables us
to determine whether you have opened the newsletter and whether you have clicked any integrated links. Within this context, we collect your
personal data such as IP address, browser type and device as well as the time. A usage profile can be generated from this data under a
pseudonym. The data collected will not be used to identify you personally. The collected data is only used for statistical analysis to improve
newsletter campaigns.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in a targeted, effective
advertising and user-friendly newsletter system. On grounds relating to your particular situation, you have the right to object at any
time to this processing of personal data concerning you.
You can find more information and MailPoet's privacy policy at: https://automattic.com/privacy/.
Use of Mailchimp
We use the service of Rocket Science Group LLC (675 Ponce de Leon Ave NE, Suite 5000 Atlanta, GA 30308, USA; "Mailchimp") for
newsletter dispatch as part of an order processing.
We pass on the information you provide during the newsletter registration (e-mail address, first and last name, if applicable) to Mailchimp. The
data processing serves the purpose of sending the newsletter and its statistical evaluation.
In order to evaluate newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This enables us
to determine whether you have opened the newsletter and whether you have clicked any integrated links. Within this context, we collect your
personal data such as IP address, browser type and device as well as the time. A usage profile can be generated from this data under a
pseudonym. The data collected will not be used to identify you personally. The collected data is only used for statistical analysis to improve
newsletter campaigns.
The data processing serves the purpose of sending the newsletter and its statistical evaluation. Your data is usually transmitted to Mailchimp
servers in the USA and stored there. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy
Framework (TADPF). Mailchimp has certified itself in accordance with the TADPF and has thus undertaken to comply with European data
protection principles.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in a targeted, effective
advertising and user-friendly newsletter system. On grounds relating to your particular situation, you have the right to object at any
time to this processing of personal data concerning you.
You can find more information and MailChimp's privacy policy at: https://mailchimp.com/de/legal/data-processing-addendum/ and
https://www.intuit.com/privacy/statement/.
Use of Klaviyo
We use the service of Klaviyo Inc. (125 Summer St Floor 7, Boston, MA 02111, USA; "Klaviyo") for newsletter dispatch as part of order
processing.
We pass on the information provided by you during the newsletter registration (e-mail address, first and last name if applicable) to Klaviyo.
The data processing serves the purpose of sending the newsletter and its statistical evaluation.
In order to evaluate newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This enables us
to determine whether you have opened the newsletter and whether you have clicked any integrated links. Within this context, we collect your
personal data such as IP address, browser type and device as well as the time. A usage profile can be generated from this data under a
pseudonym. The data collected will not be used to identify you personally. The collected data is only used for statistical analysis to improve
newsletter campaigns.
Your data is usually transmitted to Klaviyo servers in the USA and stored there. For the USA, there is an adequacy decision of the EU
Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Klaviyo has certified itself in accordance with the TADPF and has thus
undertaken to comply with European data protection principles.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in a targeted, effective
advertising and user-friendly newsletter system. On grounds relating to your particular situation, you have the right to object at any
time to this processing of personal data concerning you.
You can find more information on data protection at Klaviyo at https://www.klaviyo.com/legal/privacy-notice and at
https://www.klaviyo.com/legal/data-processing-agreement.
Use of HubSpot
We use the service of HubSpot Ireland Ltd. (Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; "HubSpot") for the newsletter
dispatch as part of an order processing. HubSpot is an affiliated company of HubSpot, Inc. (25 First Street, Cambridge, MA 02141 USA).
We pass on the information you provide during newsletter registration (e-mail address, first and last name, if applicable) to HubSpot. The data
processing serves the purpose of sending the newsletter and its statistical evaluation.
In order to evaluate newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This enables us
to determine whether you have opened the newsletter and whether you have clicked any integrated links. Within this context, we collect your
personal data such as IP address, browser type and device as well as the time. A usage profile can be generated from this data under a
pseudonym. The data collected will not be used to identify you personally. The collected data is only used for statistical analysis to improve
newsletter campaigns.
Your data may be transmitted to HubSpot servers in the USA and stored there. For the USA, there is an adequacy decision of the EU
Commission, the Trans-Atlantic Data Privacy Framework (TADPF). HubSpot has certified itself in accordance with the TADPF and has thus
undertaken to comply with European data protection principles.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in a targeted, effective
advertising and user-friendly newsletter system. On grounds relating to your particular situation, you have the right to object at any
time to this processing of personal data concerning you.
You can find more information and HubSpot's privacy policy at: https://legal.hubspot.com/de/privacy-policy.
Use of a mobile phone number for sending text message advertisements
We use your mobile phone number exclusively for our own advertising purposes for sending text message advertisements, irrespective of any
contract processing, provided that you have expressly consented to this. The processing is carried out on the basis of Article 6 Para. 1 Letter
a GDPR with your consent. You can withdraw your consent at any time by contacting us without affecting the legality of the processing carried
out with your consent up to the withdrawal. Your mobile phone number will then be removed from the distribution list.
Your mobile phone number will be passed on to a service provider for text message dispatch within the framework of order processing.
Shipping companies | Merchandise management
Forwarding of your email address to shipping companies for information on shipping status
We forward your email address to the shipping company in the course of contractual processing, if you have explicitly agreed to this in the
order process. The forwarding is for the purpose of informing you by email on the shipping status of your order. The processing will be carried
out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by contacting us or the transport
company without affecting the legality of the processing carried out with your consent up to the withdrawal.
Use of an external merchandise management system
We use a merchandise management system in the course of order processing for the purposes of contractual processing. For this purpose
your personal data as collected in the course of the order will be sent to
plentysystems AG, Johanna-Waescher-Straße 7, 34131 Kassel, Germany
Billbee GmbH, Arolser Str. 10, 34477 Twistetal, Germany
Shopify International Limited, 2nd Floor, 1-2 Victoria Buildings, Haddington Road, Dublin 4, Dublin
Payment service providers Credit check
Use of PayPal Express
Our website uses the payment service PayPal Express from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal, L-2449
Luxembourg; "PayPal").
The processing of data enables us to offer you the option of paying via the PayPal Express payment service.
To integrate this payment service it is essential that PayPal collects, stores, and analyses data when you access the website (e.g. IP address,
device type, operating system, browser type, device location). Cookies may be used for this purpose. Cookies allow your internet browser to
be recognised.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in a customer-oriented offer
of different payment methods. On grounds relating to your particular situation, you have the right to object at any time to this
processing of personal data concerning you.
By selecting and using "PayPal Express", the data required for payment processing will be submitted to PayPal to execute the agreement with
you using the selected payment method. The data is processed on the basis of Article 6(1)(b) GDPR.
Further information on data processing when using the Paypal Express payment service can be found here in the associated data privacy
policy.
The use of PayPal Check-Out
We use the PayPal Check-Out payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg;
"PayPal") on our website. The data processing serves the purpose of being able to offer you payment via the payment service. With the
selection and use of payment via PayPal, credit card via PayPal, direct debit via PayPal or "Pay Later" via PayPal, the data required for
payment processing is transmitted to PayPal in order to be able to fulfill the contract with you with the selected payment method. This
processing is based on Art. 6 para. 1 lit. b DSGVO.
Cookies may be stored that enable your browser to be recognised. The resulting data processing is carried out on the basis of Art. 6 para. 1
lit. f GDPR due to our legitimate interest in a customer-oriented range of varying payment methods. On grounds relating to your particular
situation, you have the right to object at any time to this processing of personal data concerning you.
Credit card via PayPal, direct debit via PayPal & "Pay later" via PayPal.
For individual payment methods such as credit card via PayPal, direct debit via PayPal or "Pay later" via PayPal, PayPal reserves the right, if
necessary, to obtain credit information on the basis of mathematical-statistical methods using credit agencies. For this purpose, PayPal
transmits the personal data required for a credit check to a credit agency and uses the information received about the statistical probability of
a payment default for a weighed decision on the establishment, implementation or termination of the contractual relationship. The credit
information may include probability values (score values), which are calculated on the basis of scientifically recognized mathematicalstatistical
methods and in the calculation of which, among other things, address data are included. Your interests worthy of protection are
taken into account in accordance with the statutory provisions. The data processing serves the purpose of credit assessment for a contract
initiation. The processing is carried out on the basis of Art. 6 (1) lit. f DSGVO for our overriding legitimate interest in protecting against
payment default when PayPal makes advance payments.
You have the right to object at any time to this processing of personal data relating to you based on Art. 6 (1) (f) DSGVO for reasons arising
from your particular situation by notifying PayPal. The provision of the data is necessary for the conclusion of the contract with the payment
method requested by you. Failure to provide it will result in the contract not being concluded with the payment method you have chosen.
Local third-party providers
When paying via the payment method of a local third-party provider, the data required for payment processing is transmitted to PayPal. This
processing takes place on the basis of Art. 6 para. 1 lit. b DSGVO. For the execution of this payment method, the data may then be
forwarded by PayPal to the respective provider. This processing takes place on the basis of Art. 6 para. 1 lit. b DSGVO. Local third-party
providers may be, for example:
- Sofort (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany).
- giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main, Germany)
Purchase on account via PayPal
When paying via the payment method purchase on account, the data required to process the payment is first transmitted to PayPal. For the
execution of this payment method, the data is then transmitted by PayPal to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay")
in order to be able to fulfill the contract with you with the selected payment method. This processing is based on Art. 6 para. 1 lit. b DSGVO.
Ratepay may conduct a credit check on the basis of mathematical-statistical methods using credit agencies according to the procedure
already described above. The data processing serves the purpose of credit assessment for contract initiation. The processing is carried out on
the basis of Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in protecting against payment default when Ratepay makes advance
payments. For more information on data protection and which credit agencies Ratpay uses, please visit https://www.ratepay.com/legalpayment-
dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/.
For more information on data processing when using PayPal, please see the associated privacy policy
at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Use of Klarna payment options
On our website we use the payment service of Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; "Klarna"). By selecting and
using payment via Klarna, the data required for payment processing is transmitted to Klarna in order to be able to fulfil the contract with you
with the selected payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.
Cookies may be stored that enable your browser to be recognised. The resulting data processing is carried out on the basis of Art. 6 para. 1
lit. f GDPR due to our legitimate interest in a customer-oriented range of varying payment methods. On grounds relating to your particular
situation, you have the right to object at any time to this processing of personal data concerning you.
"Pay Later" (invoice), "Pay Now" (payment by direct debit), "Financing" (hire purchase)
For individual payment methods such as "Pay Later" (invoice), "Pay Now" (payment by direct debit), "Financing" (hire purchase), Klarna
reserves the right, if necessary, to obtain a credit report on the basis of mathematical-statistical procedures using credit reference agencies.
For this purpose, Klarna transmits the personal data required for a credit assessment, such as first and last name, address, gender, email
address, IP address and data related to the order to a credit agency for the purpose of checking the identity and creditworthiness and uses the
obtained information on the statistical probability of a payment default in order to reach a well-considered decision on the establishment,
performance or termination of the contractual relationship. The credit report may contain probability values (score values) which are calculated
on the basis of scientifically recognised mathematical-statistical methods and include, among other things, address data. Your legitimate
interests will be taken into account in accordance with the legal requirements. The data processing serves the purpose of a credit asessment
for contract initiation. The processing is carried out on the basis of art. 6 Par. 1 lit. f GDPR due to our overriding legitimate interest in
protection against payment default if Klarna pays in advance. For reasons that arise from your particular situation, you have the right to object
to the processing of your personal data carried out on the basis of Art. 6 para. 1 lit. f GDPR by notifying Klarna. The provision of the data is
necessary for the conclusion of the contract by means of the payment method of your choice. Failure to provide such data shall mean that the
contract cannot be concluded with the payment method of your choice.
Further information, in particular on the credit agencies to which Klarna passes on your personal data, can be found
at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies.
For general information about Klarna, please visit: https://www.klarna.com/de/. Your personal information will be handled by Klarna in
accordance with applicable data protection regulations and as specified in Klarna's Privacy Policy which is available
at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy.
Use of SOFORT
On our website we use the payment service provider SOFORT GmbH, (Theresienhöhe 12, 80339 Munich, Germany; "SOFORT") for payment
processing. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The data
processing serves the purpose of allowing us to offer you various payment methods by processing payments via the payment service provider
SOFORT. Once you have chosen the payment option, the data required to process the payment will be transmitted to SOFORT. This data
processing is carried out on the basis of Article 6 para. 1 lit. b GDPR. For more information on data processing in connection with the use of
the payment service provider SOFORT, please visit https://www.sofort.com/1.0/shared/content/legal/terms/de-
DE/SOFORT/ and https://www.klarna.com/sofort/.
Cookies
Our website uses cookies. Cookies are small text files which are saved in a user’s internet browser or by the user’s internet browser on their
computer system. When a user calls up a website, a cookie may be saved on the user’s operating system. This cookie contains a
characteristic character string which allows the browser to be clearly identified when the website is called up again.
Cookies will be stored on your computer. You therefore have full control over the use of cookies. By choosing corresponding technical settings
in your internet browser, you can be notified before the setting of cookies and you can decide whether to accept this setting in each individual
case as well as prevent the storage of cookies and transmission of the data they contain. Cookies which have already been saved may be
deleted at any time. We would, however, like to point out that this may prevent you from making full use of all the functions of this website.
Using the links below, you can find out how to manage cookies (or deactivate them, among other things) in major browsers:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=en
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-
2a946a29ae09
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac
technically necessary cookies
Insofar as no other information is given in the data protection declaration below we use only these technically necessary cookies cookies to
make our offering more user-friendly, effective and secure. Cookies also allow our systems to recognise your browser after a page change
and to offer you services. Some functions of our website cannot be offered without the use of cookies. These services require the browser to
be recognised again after a page change.
The use of cookies or comparable technologies is carried out on the basis of Art. 25 para. 2 TTDSG. Processing is carried out on the basis of
art. 6 (1) lit. f GDPR due to our largely justified interest in ensuring the optimal functionality of the website as well as a user-friendly and
effective design of our range of services.
You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR, for reasons relating to your
personal situation.
Use of the Cookie Consent Manager CCM19
On our website, we use the Cookie Consent Manager CCM19 from Papoo Software & Media GmbH (Auguststr. 4, D-53229 Bonn, Germany;
"CCM19").
The plug-in enables you to give your consent to data processing via the website, in particular to set cookies, as well as to make use of your
right of revocation for consents already provided. The data processing serves the purpose of obtaining and documenting necessary consents
to data processing and thus to comply with legal obligations. Cookies are used for this purpose. Among other things, the following information
can be collected, stored and, if necessary, transferred to CCM19: randomly assigned ID, consent status, date and time of consent/rejection.
The data is stored for one year and one month and then deleted. This data will not be passed on to any other third parties.
The data processing is carried out on the basis of Article 6 para. 1 lit. c GDPR to comply with a legal obligation.
For more information about data protection at CCM19, please visit: https://www.ccm19.de/datenschutzerklaerung.html.
Analysis Advertising tracking
Use of Google Analytics 4
We use the Google Analytics web analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland;
"Google") on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. To this
end, Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website,
compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.
In this context, the following information may be collected, among others: IP address, date and time of page view, click path, information about
the browser you are using and the device you are using (device), pages visited, referrer URL (website from which you accessed our website),
location data, purchase activity. Your data may be linked by Google to other data, such as your search history, your personal accounts, your
usage data from other devices, and any other data Google may have about you.
Your IP address will first be truncated by us on our own servers. Google thus only receives pseudonymised data.
Use of Hotjar
On our website we use the analysis tool provided by Hotjar Ldt. (Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julians
STJ1000, Malta; "Hotjar").
The data processing serves the purpose of designing, optimising and analysing our website according to your needs.
The tool is used to randomly record the movements of visitors to the website. This creates a protocol of mouse movements, scrolling
behaviour, dwell time and clicks on the website (what is known as the heat map).
For this purpose Hotjar uses, among other things, cookies. These can involve the collection of, among other things, the following information:
IP address (in anonymous form), information about the device you are using (screen size, devices, unique device identifier), information about
the browser you are using, location data (country only), preferred language for displaying the website, operating system used. Detailed
information on the cookies used and the function and the storage period of these can be found here:
https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies
This data is used to create user profiles under a pseudonym. The data is not used to personally identify the visitor of the website and is not
merged with personal data of the bearer of the pseudonym. Hotjar is contractually prohibited from selling the collected data to other third
parties.
Your data may be transferred to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy
Framework (TADPF). Hotjar is not certified under the TAPF. The data transfer takes place on the basis of appropriate protective measures,
among other things. Hotjar will provide you with further information on the measures taken upon request.
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TTDSG in conjunction with
Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You
can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
For more information about data protection when using Hotjar, please visit: https://www.hotjar.com/legal/policies/privacy/#enduserenglish
Using Heat Map
We use the Heat Map Inc. analysis tool on our website (6724 Monroe Ave, Eldersburg, Maryland 21784, USA, "HeatMap") as part of order
processing. The data processing serves the purpose of the needs-based design, optimisation and analysis of our website.
The tool records movements of site visitors on the website. This creates a log of mouse movements, scrolling behaviour, length of stay and
clicks on the website (so-called heat map). For this purpose, Heat Map uses cookies, among other things. The following information can be
collected: Information about the device you are using (screen size, devices, unique device identifier), information about the browser you are
using, location data (exclusively for the country). User profiles under a pseudonym can be created from this data. The data is not used to
personally identify the visitor to the website and is not combined with the personal data of the bearer of the pseudonym.
Your data may be transferred to third countries such as the USA. For the USA, there is an adequacy decision of the EU Commission, the
Trans-Atlantic Data Privacy Framework (TADPF). HeatMap is not certified under the TAPF. The use of cookies or comparable technologies is
carried out with your consent on the basis of Art. 25 para. 1 p. 1 TTDSG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your
personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without
affecting the legality of the processing carried out with your consent up to the withdrawal.
You can find more information about the collection and use of your data by Heat Map at: https://heatmap.com/privacy
Use of Shopify Analytics
We use the statistical and analytical functions of Shopify International Limited (2nd Floor Victoria Buildings, 1-2 Haddington Road, Dublin 4,
D04 XN32, Ireland; "Shopify") on our website as part of an order processing. Shopify is an affiliated company of Shopify Inc (151 O'Connor
Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The processing of data serves to analyse this website and its visitors. For this purpose, data is stored for marketing and optimisation purposes
and provided in reports, analyses and statistics. In the process, the following device information is collected and processed, among others:
Web browser information, IP address, time zone and some of the cookies installed on your device. When you navigate the website,
information is also collected on websites or products accessed, the referrer URL (website from which you accessed our website), and
information on how you interact with the website. This is done using technologies such as cookies and web beacons, tags and pixels
(electronic files that collect information about how you navigate the website).
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 Para. 1 Sentence 1 German
Telecommunications-Telemedia Data Protection Act (TTDSG) in conjunction with Art. 6 Para. 1 Letter a GDPR. The processing of your
personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without
affecting the legality of the processing carried out with your consent up to the withdrawal.
You can find more detailed information on data protection at Shopify at https://www.shopify.com/de/legal/datenschutz, information on the order
processing agreement at https://www.shopify.com/de/legal/dpa and information on the cookies used at
https://www.shopify.com/de/legal/cookies.
Use of Meta Pixel
We use Meta Pixel from Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "Meta") on our
website.
Meta and we are jointly responsible for the collection of your data and the transfer of this data to Meta when the service is integrated. The
basis for this is an agreement between us and Meta on the joint processing of personal data, in which the respective responsibilities are
defined. The agreement is available at https://de-de.facebook.com/legal/terms/businesstools. According to this agreement, we are responsible
in particular for the fulfilment of the information obligations in accordance with Arts 13 and 14 GDPR, for compliance with the security
requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for compliance with the
obligations in accordance with Arts 33 and 34 GDPR, insofar as a violation of the protection of personal data affects our obligations under the
agreement on joint processing. Meta is responsible for enabling the rights of the data subject in accordance with Arts 15-20 GDPR, for
complying with the security requirements of Art. 32 GDPR with regard to the security of the service, and for complying with the obligations of
Arts 33 and 34 GDPR, insofar as a breach of personal data protection concerns Meta's obligations under the joint processing agreement.
The application serves to address the visitor to the website with interest-related advertising on the social networks Facebook and Instagram.
We have implemented Meta’s remarketing tag on our website for this purpose. This tag sets up a direct connection to Meta’s servers when
you visit our website. This informs the Meta server which of our web pages you have visited. Meta assigns this information to your personal
Facebook and/or Instagram user account. When you visit the social networks Facebook or Instagram, you will then be shown personalised,
interest-related ads.
The application also serves the purpose of creating conversion statistics. This allows us to find out the total number of users who have clicked
our adverts and were forwarded to a page equipped with a conversion tracking tag as well as what actions are taken after being redirected to
this website. However, they do not receive any information which could be used to personally identify users.
Your data may be transmitted to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy
Framework (TADPF). Meta has certified itself in accordance with the TADPF and has thus undertaken to comply with European data
protection principles.
The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your
consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
For this purpose, you can deactivate the remarketing function “Custom Audiences”. You can find more detailed information on Meta’s
collection and use of data and your associated rights and options for protecting your privacy in Meta’s privacy policy:
https://www.facebook.com/about/privacy/.
Use of Google Ads conversion tracking
Our website uses the online marketing program "Google Ads", including conversion tracking (evaluation of user actions). Google conversion
tracking is a service operated by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google").
If you click on adverts placed by Google, a cookie is placed on your computer for conversion tracking. These cookies have limited validity, do
not contain any personal data and thus cannot be used for personal identification. If you visit certain pages on our website and the cookie has
not yet expired, we and Google can recognise that you have clicked on the advert and were forwarded to this page. Every Google Ads
customer receives a different cookie. It is therefore not possible to track cookies relating to the websites of Ads customers.
The information collected using the conversion cookie serves the purpose of producing conversion statistics. This allows us to find out the total
number of users who have clicked on our adverts and were forwarded to a page equipped with a conversion tracking tag. However, they do
not receive any information with which could be used to personally identify users.
Your data may be transmitted to Google LLC servers in the USA. For the USA, there is an adequacy decision of the EU Commission, the
Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself in accordance with the TADPF and has thus undertaken to
comply with European data protection principles.
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TTDSG in conjunction with
Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You
can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You will find more information as well as Google’s data privacy policy at: https://www.google.com/policies/privacy/
Use of Google AdSense
Our website uses the AdSense function by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google").
The data processing serves the purpose of renting out advertising space on the website and using these to address visitors to the website with
targeted, interest-related advertising.
This function displays personalised, interest-related adverts from the Google display network to visitors to the website. Google Analytics uses
cookies, which make it possible to analyse your use of the website.
The information generated by the cookie regarding your use of this website is usually transferred to a Google server in the USA and stored
there. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has
certified itself in accordance with the TADPF and has thus undertaken to comply with European data protection principles.
Google may also transmit this data to third parties if this is required by law or the third party is processing the data on behalf of Google. On no
account will Google associate your IP address with other Google data.
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TTDSG in conjunction with
Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You
can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You will find more information as well as Google’s data privacy policy at: https://www.google.com/policies/technologies/ads/ and
https://www.google.de/policies/privacy/
Use of the remarketing or "similar target groups" function by Google Inc.
Our website uses the remarketing or "similar target groups" function by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4,
Ireland; "Google").
This application serves to analyse visitor behaviour and visitor interests.
Google uses cookies to analyse website use, forming the basis for producing interest-related adverts. Cookies allow for the recording of
website visits as well as anonymised data on the use of the website. The personal data of website visitors is not saved. If you then visit
another website in the Google display network you will then be shown adverts which are more likely to take previous areas of product and
information interest into account.
Your data may be transmitted to Google LLC servers in the USA. For the USA, there is an adequacy decision of the EU Commission, the
Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself in accordance with the TADPF and has thus undertaken to
comply with European data protection principles.
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TTDSG in conjunction with
Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You
can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You can find more detailed information on Google remarketing as well as the associated data privacy policy at:
https://www.google.com/privacy/ads/
Use of the HubSpot
We use the Marketing Hub software of HubSpot, Inc. (25 First Street Cambridge, MA 02141, USA; "HubSpot" with a branch office in Ireland
HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland) on our website as part of a commissioned processing.
The data processing serves the purpose of analysing our website and its visitors as well as analysing and evaluating our marketing campaigns
and to better address customers by placing targeted advertisements. For this purpose, cookies are used which enable the browser to be
recognised. User information, including your IP address, is recorded and transmitted to HubSpot. From the data recorded in this way, user
profiles can be created using pseudonyms. Your data may be transmitted to the USA. For the USA, there is an adequacy decision of the EU
Commission, the Trans-Atlantic Data Privacy Framework (TADPF). HubSpot has certified itself in accordance with the TADPF and has thus
undertaken to comply with European data protection principles.
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TTDSG in conjunction with
Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You
can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You can find more detailed information on HubSpot’s collection and use of data and your associated rights and options for protecting your
privacy in HubSpot’s privacy policy: https://legal.hubspot.com/de/privacy-policy and https://legal.hubspot.com/de/dpa.
Use of TikTok Pixel
On our website we use TikTok Pixel by TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland; “TikTok Ireland”) and by
TikTok Information Technologies UK Limited (6th Floor, One London Wall, London, EC2Y 5EB, United Kingdom; “TikTok UK”). Both
companies are the joint controllers (hereinafter referred to as “TikTok”).
The purpose of the data processing is to identify and analyze our customers' website access and to better target our customers by running
targeted ads and to evaluate the effectiveness of ads on TikTok. TikTok uses technologies such as cookies and pixels that allow your browser
to be recognized. Among others, the following information can be collected and transmitted to TikTok: Date and time of the visit, information
about the browser and device type you are using, screen resolution, IP address. TikTok can associate this information with your personal
TikTok user account. Using pseudonyms, user profiles can be created from the data collected in this way. However, it is not possible to
personally identify the users in this way.
Your data may be transferred to third countries such as the USA. For the USA, there is an adequacy decision of the EU Commission, the
Trans-Atlantic Data Privacy Framework (TADPF). TikTok is not certified under the TAPF. The data transfer takes place, among other things,
on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed
at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en.
The use of cookies or comparable technologies takes place with your consent on the basis of Art. 25 para. 1 p. 1 Telecommunication and
Telemedia Data Protection Act (TTDSG) in conjunction with Art. 6 para. 1(a) GDPR. The processing of your personal data takes place with
your consent on the basis of Art. 6 para. 1(a) GDPR. You can revoke the consent at any time without affecting the legality of the processing
carried out on the basis of your consent until the revocation.
For more information on data protection please visit: //www.tiktok.com/legal/new-privacy-policy?lang=de-
DE and https://ads.tiktok.com/i18n/official/policy/controller-to-controller.
Plug-ins
Use of the Google Tag Manager
Our website uses the Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google"). This
application manages JavaScript tags and HTML tags which are used in particular to implement tracking and analysis tools. The data
processing serves to facilitate the needs-based design and optimisation of our website. The Google Tag Manager itself neither stores cookies
nor processes personal data. It does, however, enable the triggering of further tags which may collect and process personal data. You can
find more detailed information on the terms and conditions of use and data protection at https://www.google.com/intl/de/tagmanager/usepolicy.
html
Rights of persons affected and storage duration
Duration of storage
After contractual processing has been completed, the data is initially stored for the duration of the warranty period, then in accordance with the
retention periods prescribed by law, especially tax and commercial law, and then deleted after the period has elapsed, unless you have agreed
to further processing and use.
Rights of the affected person
If the legal requirements are fulfilled, you have the following rights according to art. 15 to 20 GDPR: Right to information, correction, deletion,
restriction of processing, data portability. You also have a right of objection against processing based on art. 6 (1) GDPR, and to processing
for the purposes of direct marketing, according to art. 21 (1) GDPR.
Right to complain to the regulatory authority
You have the right to complain to the regulatory authority according to art. 77 GDPR if you believe that your data is not being processed
legally.
You can lodge a complaint with, among others, the supervisory authority responsible for us, which you may reach at the following contact
details:Landesbeauftragte für Datenschutz und Informationsfreiheit Nordrhein-Westfalen
Postfach 20 04 44
40102 Düsseldorf
Tel.: +49 211 384240
Fax: +49 211 38424999
E-Mail: poststelle@ldi.nrw.de
Right to object
If the data processing outlined here is based on our legitimate interests in accordance with Article 6(1)f) GDPR, you have the right for reasons
arising from your particular situation to object at any time to the processing of your data with future effect.
If the objection is successful, we will no longer process the personal data, unless we can demonstrate compelling legitimate grounds for the
processing that outweigh your interests or rights and freedoms, or the processing is intended for the assertion, exercise or defence of legal
claims.
If personal data is being processed for the purposes of direct advertising, you can object to this at any time by notifying us. If the objection is
successful, we will no longer process the personal data for the purposes of direct advertising.
last update: 29.11.2023
